Win the game in an IFLEX-ible way

The Lottery industry faces exciting challenges. These challenges are affected by the rise and acceleration of regulatory initiatives both at a European level but in other regions as well. Service providers and their technology counterparts need to further enhance the flexibility of their offered solutions and services and to be able to deliver a true B2B service offering. This strategy extends towards providing significant value to the existing brand equity of established organizations. As a result, an exciting betting experience is created for the player. Sports betting operators along with technology and service providers are pushed towards innovating, always one step ahead of the technology curve in order to satisfy their customers’ needs.
The flow of new requirements is continuously growing. One of the most influencing factors of the industry is the change in the players’ needs and gaming behavior. However there has been a tremendous shift in the market. The entertainment that one could only get through a retail store has now transformed into a popular service accessible to the global market. This change has made room for new betting functions that offer a multi-dimensional gameplay experience and ultimately, create a multilateral win-win relationship between the player and the operator.

INTRALOT’s main objective is to successfully integrate all the modern tools available so that every player maximizes his satisfaction using his mobile device or smartphone. The player must benefit from each and every game he participates in, acknowledging that he can become a valued part of the game. Content is the most challenging change that defines a player’s experience and creates the window for interaction with the game. Not very long ago, betting content was only about calculating odds and viewing sport results. Using today’s expert knowledge, content can be enriched with multimedia extensions. Some of them are live streaming from the sporting events, videos in second screen features, social media sharing as well as advanced personalisation depending on each player’s preferences and habits.

Our main focus has shifted towards delivering a rich, global and competitive sports book, optimized to the particular market requirements. We achieved these goals by adding entertainment to the player’s experience and through understanding his behavior. We succeed in doing so mainly through the integration of openness and agility in our core systems engineering. Mobility, rich content management, per player customisation and expansion of the targeted audience, are four essential ingredients for achieving entertainment during the betting process.

From the operators’ point of view, robustness, reliability, stability in performance and system security are the cornerstones for the successful implementation of a sports betting platform and its services. INTRALOT’s design philosophy consists of breakthrough technologies and tools that offer all these characteristics combined with unparalleled results at a fraction of the cost.

Moreover, operators can take advantage of social media platform integration and their players’ preferences in order to further enhance the betting experience online and develop what we at INTRALOT refer to as “Know Your Customers’ Likes (KYCL)”. As we already know, the main objective of the operators is the expansion of their targeted audience. Data mining technologies and artificial intelligence can distinguish patterns in each player’s behavior and differentiate appropriately all the displayed content on the screen in real time. This not only gives operators feedback on who their customers are, but also offers players a complete experience that draws their attention and maximizes their satisfaction.

These rapid changes in the industry created a unique market gap which INTRALOT succeeds in bridging with IFLEX.  INTRALOT’s IFLEX platform is a breakthrough, all inclusive, multi-channel, high performance sports betting platform. It focuses on providing a full betting management solution in an easy-to-use environment. The IFLEX advanced trading component provides a fully automated solution with all the necessary multi-channel real time information and tools. In INTRALOT we strive to provide an efficient environment to the operator, while at the same time offer a unique experience to each player.
IFLEX has the unparalleled capability to run in high automation mode needing only minimum human interaction where required. This feature allows operators to intervene only when real trading activities are needed and decisions on key risk management issues are essential. This capability of IFLEX makes it a unique working platform that utilizes human potential in an effective and efficient fashion. INTRALOT’s IFLEX platform efficiently implements our expert know-how in order to enable operators to deal with the modern challenges existing in the betting industry and, in turn, offer to the end player a fully personalised, unique and entertaining game experience.