INTRALOT is leading the way to EnterGaming

A new era in the gaming industry emerges. Catalysts to that, are the Regulation Initiatives that Governments take, towards establishing the rules for e-Gaming, in their national perimeter. Technology, Processes and Service Innovation converge to give rise to new business models that will respect the Taxation Initiatives, the controlled Advertisement and the Responsible Gaming Frameworks, that are put in place. The .com business area is now becoming .country, confining the operations within national borders but at the same generating national liquidity pools and inviting mass markets into e-Gaming.

The online gaming industry undergoes several changes and experiences challenges towards regulation. Increased leakage of tax revenues, much needed under the new financial environment have led many Governments to accelerate the regulation of the online gaming market.  Responsible gaming becomes even more important in the new environment. The sense of control, gives rise to requirements of Infrastructure Locality, and system interfacing with IT Government agencies. Strong System Integration & Project Management are crucial in this roadmap.

The “.com” operators are challenged and Lotteries want to take advantage of the arising opportunities in the newly legalized operating countries. France is already examining a strictly controlled opening of the market in the fields of online sports betting, online horserace betting and online poker, while Italy was one of the first European countries that employed a similar business model.

Lotteries are well positioned in the traditional gaming market and are ready to enjoy the full potential of the upcoming gaming cyberspace. Their power comes mainly from their brand. The people always prefer added value in their choices and the well established brands offer this added value. Along with the brand power, Lotteries are committed to social responsibility and have close cooperation with the governments and regulators. The proposals that are under discussion establish strict licensing criteria and measures to combat fraud and protect players from non trusted operators.

However, Lotteries’ limited online experience, mainly in marketing and CRM tactics, will be an obstacle that they need to overcome, along with the challenge to keep a balance between their retail operations, so as to exploit synergies with these networks.

Online market challenges require for new business models and margins. Local taxes, local investment and decentralization of operations have lead to consolidation in the online industry, which is more than evident during the past year. Partnerships and acquisition are taking place throughout the online industry in order to enjoy economies of scale and speed to adapt in the constantly changing marketplace.

INTRALOT plays a pioneering role in the gaming industry, and being always at the forefront of the sectors development has launched INTRALOT Interactive. Entertainment and Gaming now merge and create EnterGaming, a unique value proposition by Intralot. Intralot Interactive will acquire INTRALOT’s assets concerning Internet Gaming. The strategy of the newly established company will focus both on providing its pioneering technology to Lotteries and State Organizations worldwide and on seeking licensing opportunities for operating in the new liberalized environment. INTRALOT Interactive has an extended portfolio of services in Technology, Operations and Marketing and is ready to lead the way in the new emerging area of Internet Gaming.