Being creative as well as security conscious

Among the many new products on the Intralot Interactive stand at ICE was a simple slogan that informs about the company’s philosophy.

Intralot Interactive had a simple mantra at the ICE show at Earls Court – that it ‘Secures Integration. Unlocks innovation’. The ‘rich, but very short’ message  conveys both the security aspect of the firm’s products, but also the creativity needed to engage players says George Zenzefilis, the general director at Intralot Interactive.

“Security is absolutely necessary,” he explained. “Some people have understandable concerns over the interactive channel, which is why we take it so seriously.”

Among the innovative new products Intralot Interactive launched at ICE was its NFC-powered Game Solutions and the new HomeSmartPlay family of solutions which gives players access to an extensive sporting catalogue via their remote control and allows them to engage in betting by way of iTV.

Zenzefilis has big hopes for the HomeSmartPlay product as he believes long standing innovation has started to change the nature of television. “TV is a device that hasn’t changed too much over time. Its position in the home has not been exploited, but we are getting to the point where people are starting to realise it can do more than just show TV programmes.”

Zenzefilis explained that Intralot Interactive fundamentally believes in the value of switching  from the ‘user interface’ to the ‘user experience’ model and this has brought about the creation of the Universal Gaming Experience which allows all customer interaction points to be managed in a single and transparent manner, irrespective of the engagement model (through retail channels, internet, mobile or iTV) or his preferences of game play.

Universal Gaming Experience creates cross-platform mobility and unification from a player perspective, offering shared login and authentication, shared wallet and a seamless depositing system across the platforms.

Also launched at ICE was the NEFOS Intralot Cloud that provides gaming operators with Game Library instant availability, technological scalability, operational flexibility and resource optimization to meet their demanding business goals across all gaming channels, along with improved time-to-market efficiency and reduce costs. With NEFOS, INTRALOT undertakes the administration of the provided services, while the gaming operator easily and accurately monitors and measures cloud service use and performance.

Zenzefilis said that the company was continuing to grow thanks to its ability to change and absorb new ideas and ways of operating. He is keeping tabs on developments in the online space in the USA, but is finding that the Group’s existing lottery clients are helping the Interactive side of the business expand in Latin America as demand for online gaming in those territories grow.