INTRALOT introduces social gaming

Through its subsidiary INTRALOT Interactive, INTRALOT is pleased to announce its entry into the Social Gaming world with the introduction of the Lazyland Social Gaming Suite. Its novel proposition is designed to reach new audiences, to increase customer loyalty and to raise casual gamers’ awareness and familiarity with real-money products. INTRALOT Italia, INTRALOT’s subsidiary in Italy, was the first to successfully launch the Company’s new suite in the Italian market, under the new brand “Giochi di Intralot”.

The new product suite, designed and implemented as a result of INTRALOT’s established partnership with the social gaming company Lazyland, offers the complete social gaming experience, and further enhances the Universal Gaming Suite of the company’s product portfolio. It provides instant access to a variety of gaming content, accessible through the players favorite Social Networks, such as facebook, and implements a flexible gaming architecture based on the virtual goods economy. At the same time it seamlessly integrates with the company’s money play suite of products, further enhancing the players experience.

On the occasion of the launch, Mr. George Zenzefilis, General Director of INTRALOT Interactive, stated: “Social gaming is a relatively new concept, yet it has gained significant popularity amongst younger demographics. INTRALOT can now provide a social gaming suite designed to give players the most social and fun gaming experience and offer them new ways to connect with other people. On the other hand, operators around the world can take full advantage of the potential of online and social, so as to increase the loyalty of their players offering them an integrated Universal Gaming Experience. We were really pleased with the interest our new Lazyland suite attracted during its launch at EiG 2012 in Barcelona, and after its successful implementation in Italy we are looking forward to introducing it to other local markets as well.”

The global social gaming industry market size is estimated to exceed $8 bn. in 2012 and is forecasted to reach $14,5 bn. by the end of 2015. The number of the social network gamers worldwide is 750 mil. and is expected to continue rising, reaching 1,5 bn. in 2015.