Player Sense

PlayerSense | Customer Value Optimisation

Player Sense is a cutting-edge enterprise application enabler for maximizing customer/player value. The innovative solution helps Organizations to increase their revenues by continuously tracking and analyzing player activity in real-time and inspiring the player to engage in the offered products and services far more effectively, thus transforming them into more active and loyal players.

PlayerSense provides a comprehensive view of player activity by consolidating player and gaming data across all potential subsystems (especially where multiple platform vendors may be used for gaming content), thereby offering rich insight into player value (e.g. amounts spent, play frequency, etc.) and player behavior (e.g. high-spender, low-risk, promo driven, etc.). PlayerSense provides all required functionality to:

• track, analyze and manage player activity
• retain the customer base by providing extensive information on players
• significantly improve the bottom line by developing the right, personalized relationship with players based on multiple criteria, including player profile data and behavior patterns across multiple time frames, interactive channels and location.

PlayerSense creates rich profiles for all players, identifies those that are of high-value and offers the most suitable incentives (e.g. cash bonuses, promotions, loyalty bonuses, messages, hot bets, game alerts and many more) to each of them personally through sophisticated mechanisms that evaluate player data and activity. Thus, it powers up all existing marketing tools on all online and offline sales channels, including points of sale, smartphones, tablets, the web, iTV, and the social media. This ensures that players are not only rewarded for selecting the offered products and services but they are also progressively engaged to personalized services which have a clear and identifiable value for each individual player. PlayerSense seamlessly integrates with INTRALOT’s game library and systems as well as with best-of-breed 3rd party games and systems, to achieve new levels of dynamic player activity analysis and management while also providing player rewarding and engagement towards an enriched gaming experience.