Social Gaming Network

Within the Universal Gaming Experience framework, establishing a healthy online gaming community is a critical success factor, which can generate great value to the Operator.

Lazyland – Social Gaming Platform

Lazyland is a gaming-centered social network that can be easily integrated in any type of website. Providing its users with all the tools and applications they need in order to play, share, communicate and have fun, manages to:

Drastically increase user loyalty and constant activity
Reach a wider, younger audience
Create revenues from user in-game spending
Activate word of mouth and viral effect advertisement mechanisms and greatly decrease CPA.

Lazyland’s Key differentiating factors

Lazyland’s integration in any type of website is easy, fast and cost effective. It can operate as a totally independent platform (microsite, Facebook app, mobile app etc.) and provides ad-hoc social features, therefore it doesn’t require pre-existing social features and bypasses the need for a critical mass of users, enabling all online publishers to offer social games to their visitors.
Cross platform support: Lazyland is designed in order to support the same user-base across all of its different applications: all players can communicate with each other and join the same game of cards, regardless if they are logged-in through a website, a mobile app, a gaming console etc. This feature not only allows the penetration of wider audiences and gives the users the flexibility to connect any time, but it also ensures a single experience for all of its members and therefore a greater level of interaction and commitment.

Smart Design

Highly accessible and easy-to-use environment, guaranteed small learning curve
Clean-cut, gamey interface with minimal loading times
Widely customizable, according to client’s needs
Multi-tasking of multiple applications, organized in windows style
Real-time communication between users and between user-application
Integration in any website & cross-platform user interaction (site, microsite, Facebook app, mobile app etc.)
Easy integration of 3rd party content
Variety of applications and advertisement methods: channels, widgets, video & audio player, traditional banner creatives and placements.

The Games

Lazyland offers a great variety of both in-house developed and 3rd party games: multiplayer games, singleplayer games, social games, casino games, MMOs, 3D World, knock-out tournaments, progressive jackpot tournaments and many more.

It also provides a wide range of monetization options (capitalizing on the users’ interest for acquisition of in-game goods and access to premium services) and a tested and successful virtual currency system to support them, “Lazy Coins”.

Community Building

Personalization: user profiles with personal info, photo and video uploading, news feeds and wall posts
Extensive user search options, by username, age, sex, location, personal photos and recent profile visitors
Add friends function & friend-list support
Emphasis on communication: instant messaging, public & private chat, video & voice streaming, personal messages, forums
User generated content sections: video, music, photos, jokes etc.
Incentives for daily participation: levelling-up system, trophy/achievement support for all games, game invitations, challenges, virtual gifts, leaderboards, user of the week announcements
Facebook Connect & Facebook app.

Additional platform features include:

Multiple languages
Linked games with pooled liquidity
Configurable skin colour schemes
Additional links to external partner pages available to promote the brand.

Interactive Lotteries: INTRALOT Interactive, offers a complete and layered strategy, for Lotteries to enter eGaming.; Learn how the ART framework, allows Lotteries to introduce the Subscriptions and Registered Play Models, in synergy with the Retail Play Models.; More »

Services: INTRALOT Interactive's complete Service Portfolio; Services range from the acquisition of new players to managing the games, as well as retaining the players and optimizing their lifecycle value.; More »