iflex Betting Platform

iFlex: Next Generation Sports Betting Platform

 iFlex is the new generation betting platform, a state-of-the-art, innovative, robust and high performance sports (and non-sports) betting solution that meets the growing demands of the gaming industry and enables the expansion of sales and services across all channels. iFlex is the result of incorporation of all extensive requirements collected by our central and regional teams of traders, product managers, odds compilers and operations managers in the many different jurisdiction worldwide in which we manage sports betting for many years.

iFlex is an integrated, all-inclusive, solution for the management of betting activities. It is designed to provide the complete management of sports betting games, both at the operations level, through its extended functionalities for definition of competitions, games, odds, handicaps etc., and at the risk management and decision making level, through the real-time monitoring of betting trends and potential liabilities.

iFlex has been developed as the ultimate betting B2B and B2C platform. One of the key design goals was to support any type of operational model, responsibility and function distribution that INTRALOT would want to adapt to with regards to our global betting operations. Any organizational model, from completely centralized to completely distributed, and on an individual operational function level, should be possible. IFLEX achieves that by extensively applying concepts like hierarchical structures and property and settings inheritance between levels. It also manages to offer full support for many different brands, countries, currencies and sales channels.

Key design feature, of IFLEX, , has been the long-standing industry wish for operating with one single betting platform for both the internet and retail channels, allowing our customers to move beyond the compromises of the current generation of platforms which are either internet platforms accommodating also the retail channels or the other way around.

A content-focused design is adopted, allowing for:

• Powerful management of product specific and side offerings like infotainment content, social betting options, and overall assimilation of new interactive habits and paradigms

• Fast integration of third-party content, including all standard industry feeds regarding betting, local feeds, and also news content through partnerships with sports news providers

• Powerful product and market management toolset, allowing great flexibility to the operator to strike the right balance among margin optimization, risk minimization, product and market diversity and automated or semi-automated operational tasks. Many of the standard tasks can be automated, including risk management for lesser markets which may increase product diversity and therefore appeal without affecting the bottom line.

Sophisticated local product customization and game management functionality provides the possibility for continuous monitoring of bets in real time, dynamic change of odds according to the evolution of the events and the relevant financial risk, immediate blocking of specific betting events and predictions, and direct payment of bet types that have a result before the actual completion of the event.

The solution offers total flexibility so that specific market, regulatory and product requirements can be met without slowing down the roll-out or increasing costs unnecessarily.

Risk Management & Product Management

The challenge for organizations that have introduced fixed odds Sports Betting is to offer a product that would be both competitive and profitable. The pivotal elements of the bookmaking business are product compilation (event selection and odds making), which must guarantee the commercial success through delivering a compelling offer, as well as  monitoring and control of the risk exposures, which must safeguard overall profitability. These processes are closely associated, since the betting product offering (events lists /odds) has a direct impact on the overall risk profile.

The complexity of these processes i.e. capping the liability without restricting the profit potential, demands analytical and structured internal procedures and activities, along with a Betting platform fully supporting these activities. INTRALOT, capitalizing on its experience, can offer customized risk management and product management services which will maximize product appeal and turnover while safeguarding the operator’s exposure and profitability.