Interactive Lotteries

Many Lotteries today aspire to achieve full convergence of the retail chain with interactive sales channels. Even though technological and operational complexity increases as a result of this evolution, so does the value offered to the customer. The customer-centric approach, imposed by the rising importance of interactive channels to the lottery business, is an opportunity for growth and differentiation.

INTRALOT Interactive offers a complete and layered strategy for Lotteries to enter eGaming. The ART framework enables a Lottery to introduce the Subscriptions and Registered Play Models, along with the Retail Play Models. The trusted brands and assets of the Lotteries are invaluable for generating future eGaming Players in a regulated environment, where transactional eGaming is fully allowed.

All these technologies are completely supported by the Responsible Gaming Standards and Practices, which are fundamental for promoting healthy playing habits.

The ART Framework for Lotteries

e-Agent - Extending traditional Lottery

Traditional Lottery Games, such as Draw and Instant Games, have always been the cornerstone of success for Lottery Organizations. With the advent of new channels, an opportunity arises to introduce these traditional products to new players in the interactive platforms. INTRALOT Interactive, through the e-Agent platform, enables access to the lottery games through a real-time interface with the Central Lottery System.

e-Agent supports a set of numerical games such as Lotto (5/35, 6/35, 6/40 and generally x/y matrix), Pick N (3, 5, X digits) and Keno (12/20/80 and generally x/y/z matrix). It also supports the distribution of web-scratch tickets, though interactive channels. These games use attractive sound and graphical effects to promote the games, simulate the appearance of instant scratch tickets, and display the promotion amount as it is incremented by continuous play.

Services: INTRALOT Interactive's complete Service Portfolio; Services range from the acquisition of new players to managing the games, as well as retaining the players and optimizing their lifecycle value.; More »