Products
INTRALOT TV
INTRALOT Interactive, fully aware of the new trends that have led to dedicated media productions for gaming, has created INTRALOT TV, a unique sports and gaming broadcast service. INTRALOT TV’s mission is to inform, entertain and engage sports and gaming fans.
For the Media business, this exclusive INTRALOT service has a range of benefits: it increases viewer loyalty by creating brand names; maximizes return on investment of existing content; packages programming with value-adding information; and attracts new audience driven by sports betting & gaming. For the Gaming business, INTRALOT TV is an innovative promotional tool based on real demand for content which can maximize profits, while unifying player experience across media types (Internet, points of sale and TV).
INTRALOT TV’s first implementation took place last year in a unified network of more than 500 Points of Sale across the Italian region, marking the first case where the INTRALOT brand became fully Business to Consumer (B2C). Football and horse-racing odds, statistics, and breaking news are presented on INTRALOT TV’s screens in a unique way, also featuring live video capabilities which double up as advertising space, an ideal way to engage the ‘captive’ POS audience.
- Interactive Lotteries
- INTRALOT Interactive, offers a complete and layered strategy, for Lotteries to enter eGaming.
- Learn how the ART framework, allows Lotteries to introduce the Subscriptions and Registered Play Models, in synergy with the Retail Play Models.
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