Acquisition

Acquiring players to grow the database

We offer our partners the possibility to fully outsource Performance Marketing campaigns in order to free critical human resources and improve their bottom line performance. In the e-gaming operations acquiring new players and optimizing their lifecycle value is the key in avoiding sales stagnation. We focus on the achievement of business results by ensuring that marketing budget is well invested, and by improving the partner’s profitability.

Our team designs, implements and monitors a combination of performance marketing campaigns in order to attract both non-paid visitors from search engines and paid visitors with the aim of boosting traffic from the sponsored presence, via display banners and affiliate programs, by guaranteeing you a predetermined Return on Investment (ROI).

Acquisition Strategy

• Profiling competitor and consumer landscape as well as operator’s business needs and goals
• Defining Key Performance Indicators (KPIs), which will be the basis of measuring success and meeting agreed targets
• Developing bespoke marketing strategies, by utilizing an extensive portfolio of marketing tools to design, create and run media campaigns
• Delivering optimum ROI campaigns by generating statistical reports to access the campaign performance and analyze its contribution in the total profitability
• Optimizing ongoing campaign effectiveness by always ensuring the best Cost per Acquisition (CPA)