Retention

Keeping players happy and engaged

It is our mission to place current customers right at the heart of any business strategy we implement in order to create the most profitable and sustainable relationship for both the customer and operator’s bottom line. Long time premium players tend to be of higher value hence building loyalty to keep them engaged is our top priority.

• Player Segmentation

Player segmentation is a critical foundation for creating player loyalty and rewarding long-term relationships. INTRALOT Interactive employs the latest statistical techniques and its own experience to break down ever growing and seemingly incomprehensible databases into clearly targeted groups, so that the real playing drivers and upcoming opportunities can be easily and readily identified.  

• Promotions Management

Promotional campaigns are crucial for incentivizing and retaining customers. We target players with personalized promotions so that each player receives an offering that is most relevant to him/her. Also, running up-selling & cross-selling campaigns, via the most effective communication methods, maximize ROI by giving players more reasons to buy and stay loyal to the brand. 

• Loyalty & VIP

We determine and define loyalty through segmentation models and analysis of KPIs such as potential lifetime value of the customer, and product preference. To encourage loyalty we employ a variety of redemption channels available to the customer and design performance-based unique rewards for each VIP identified by the player segmentation.