Conversion

Convert window shoppers to real money players

The greatest challenge that online operators are facing is how to convert the majority of visitors that leave their portal without registering or making a deposit. Operators spend a lot of money in sending pre-qualified leads to their website but it is the portal and its functionalities that should act as an effective conversion engine.

Our extensive experience from both B2B and B2C online operations allows us to measure the effectiveness of every aspect of the operator’s portal and optimize the conversion rates which have a huge impact on the sales bottom line at minimum expense.

Effective portals that encourage an intuitive, effortless customer journey have clear call-to-action buttons, while minimizing the number of clicks from the home page to registration and then to the deposit page. We constantly analyze internal and external keyword searches so as to make sure that the search results for these keywords are as optimized for conversion as possible.

We run activation campaigns through various channels, like e-mail, phone call, or SMS and in real time we monitor conversion rates, per channel, to ensure adaptation and optimization. Performance-based advertising campaigns are known for their exceptionally strong return on investment and this is made possible by the fact that we can measure anything and adjust on the fly our digital campaigns and marketing spending.