Player Management

CRM

Intralot Interactive's Gaming Platform offers sophisticated customer acquisition and retention mechanisms over alternative distribution channels in conjunction with other traditional CRM functionalities.

A rich selection of CRM tools support the implementation of advanced and fully parametrical marketing activities that include:

• Promotion of gaming products
• Collection of data for gaining better understanding of players’ behaviour and needs
• Implementation of personalized communication (via email, SMS), including promotion and advertising messages
• Definition and initialization of targeted campaigns and promotions
• Development of a flexible prize point system which will reward players’ loyalty

Customer Support

With the Platform's Customer Support module, Call Centre personnel can rapidly create, assign, track, and resolve a complete range of inquiries. The Customer Support module allows Call Centre personnel to capture and display contact information, inquiry descriptions, categorization, prioritization, and complete status tracking with open and closed dates and times. With immediate access to information about the caller representatives can resolve inquiries quickly and efficiently. All inquiries are resolved within set time frames. Call Centre personnel can manage and find information and solutions using the integrated problem resolution technologies, which include related case analysis, diagnostic Q&A that offers decision tree traversal, and powerful integrated full text retrieval.