White Labels

Our system has already been deployed as a B2B solution in many jurisdictions. For example in Turkey, we offer our solution as a white label implementation to a number of football clubs from the Turkish league. Each site is a fully branded gaming websites with gaming and information content customized for each club. Loyalty, marketing and promotions can be linked with the club, club sponsors as well as with club offers (hospitality packages, club memorabilia and once-in-a-lifetime experiences, etc.).
 
Examples of white label sites

 
A white label like the ones explained above differs greatly from the concept of white labels as seen in the .com environment. Here, we have a very deep linking of the two online properties, creation of several new assets for the ”white label” however without the prevalent brand to be a new one (the white label). Rather, these arrangements can be mostly seen as very special affiliation cases, where the operator’s brand and the affiliate’s brand are both used and communicated  in combination and not in any shape or form diluted – this is the type of partnerships that lotteries should look at more closely.